Starbucks Thanksgiving Coffee Packaging

Starbucks® Thanksgiving Blend is a tribute to coffee’s global roots, blending beans from Ethiopia, Indonesia and Guatemala—each carrying its own rich history. Just as Thanksgiving unites people in gratitude, this blend brings together flavors that are delicately sweet, elegantly aromatic and worthy of the holiday table. It’s a celebration of coffee’s journey and the connections we share, no matter where or how we gather.

The packaging design mirrors this sense of homecoming and togetherness. A winding road surrounded by autumn trees represents the seasonal journey, with gloss varnish on the leaves adding depth and movement. The warm fall palette, punctuated by bright yellow-green tones inspired by the golden larches of the Pacific Northwest, captures the fleeting beauty of autumn. Every detail—from the design to the storytelling—invites you to gather, savor and celebrate the season.

Role: Designer, Illustrator