Holiday 2023

The Starbucks Holiday campaign creative direction centered around the key customer takeaway “However you Holiday, Starbucks makes that Holiday moment brighter” My task was to create a collection of Holiday cups that felt inclusive, confidently branded, and joyful.

The overall concept was called Wrapped in Wonder and aimed to evoke feelings of wonder, curiosity and anticipation through mod prints and neo-nostalgic palettes to create instant retro charm. The cup collection is clad in holiday red and Starbucks greens and a mood-boosting magenta, each one accented with sparkles for a bit of magic.