Starbucks Coffee Packaging

Each bag of Starbucks coffee has been thoughtfully crafted to tell a unique story about the coffee’s origin, flavor, and development process, featuring colorful illustrations to tell the story. Below is a sampling of the coffee packaging designs I have created over the years through the Starbucks Creative Studio.

Role: Designer, Illustrator

Pike Place Roast
In undertaking this design, I sought to leverage recognizable design elements and our brand’s history at Pike Place. Different elements of the history of Starbucks’ legacy in Pike Place market are highlighted, and include nods to the details in little badges, reminiscent of travel stickers to put on your luggage to remember fond moments by. Coffee plant botanicals are interspersed throughout the design to ensure it is grounded in coffee, Using medium roast hues over the top of the foil substrate, warm copper textures come to life for a metallic effect.
You’ll see several elements of our history in Pike Place throughout the design. Inspiration was pulled from the address numbers that are gilded in gold over the front door when you enter the store, the bronze first store plaque, and of course, there’s a nod to Rachel the piggy bank.

© Bridget Shilling 2025